Client Services – Orchestrates all communication between clients and the Proferian team. This team coordinates the delivery of meaningful, customized managed markets campaigns.


Analytics & Insights – Integrates quantitative and qualitative data to reveal brand-specific market access insights. These insights drive development of access marketing strategy, segmentation and targeting, and fuel pull-through resources.


​Creative Services – Develops high-impact market access print and digital resources that redefine industry expectations for pull-through resources. This team’s work is driven by brand strategy and integrates elegantly with in-line campaigns.

Years of experience




We believe being a great partner to our clients is a direct reflection of the commitment to our own team’s growth and health. Proferians take pride in being thoughtful, responsive business partners to clients and to one another. We source and select team members who demonstrate leadership and integrity. Our collaborative company culture attracts and retains talented people who are deeply committed to our work.



Sheila Couch
Managing Partner, Marketing Strategy
& Organizational Development
Dominic Lazzaro
Managing Partner, Market Access
Business Development
Tate Rarick
Founder, Market Access Advisor

Since founding Profero Group in 2004, Tate has been a pioneer in the biopharmaceutical market access space. During the 14 years that Tate lead Profero Group, he was instrumental to developing and expanding Profero capabilities to provide Access Marketing services to more than

50 brands across 30 therapeutic areas.


In his current role as Market Access Advisor, Tate continues to leverage his diverse industry experience and commitment to quality and business integrity to support Profero Group’s evolution. 


Before dedicating his energies to Profero Group, Tate managed strategic customer marketing initiatives at Johnson & Johnson, evaluated and implemented strategic alliances with American Express and Rosenbluth International, and managed key accounts with Japan’s Riken Technos Corporation.


Tate earned a Bachelor’s degree in Economics from the University of Delaware, a Master’s in East Asian Studies from the University of Pennsylvania, and an MBA from The Wharton School in Finance and Entrepreneurial Management, finishing

in the top 5% of his class as a Palmer Scholar.

Dominic’s proven success at creating and leading market access initiatives is grounded in an exceptional ability to make the complex simple.


Before joining Profero Group in 2015, Dominic swiftly increased his span of responsibility—first in Finance and then Marketing—at Johnson & Johnson. During his Marketing tenure, Dominic developed and directed the execution of patient access and affordability programs. These first-to-market, best-in-class programs established new company standards.


Dominic’s data-driven approach to market access leans heavily on his background in Finance and Marketing, where he was required to demonstrate aptitude and agility to focus both on mastering strategy and an exacting attention to detail.


Prior to his industry experience, Dominic developed risk management strategies for commercial clients in financial services with Marlin Leasing and Smith Barney.

Sheila’s grounded approach to strategic planning, coordinated tactical execution, and Proferian professional development reflects over 20 years of her diversified healthcare experience.


Prior to joining Profero Group in 2016, Sheila held leadership roles of increasing responsibility at Johnson & Johnson in Specialty Sales, Training, and Marketing spanning 14 years. Her in-line marketing campaigns have driven double-digit brand growth year over year and have won domestic and global healthcare marketing awards. Sheila’s success is fueled by her focused approach to brand positioning, message development, collaborative cross-functional execution, and to measuring results over time for improvement.


Sheila’s passion for behavioral motivation and influence has been a common thread of her success since she began her career as a psychotherapist at the University of Pittsburgh Health Care System. Pairing behavioral expertise with commercial business experience allows her to bring a refreshingly human perspective to help your brand exceed goal.


Interested in becoming a Proferian?   Contact us at:

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Contact us to transform your managed markets challenges into business results.

Profero Group, Sheila Couch, Dominic Lazzaro